Investment

Working from home meant we could vary snack and coffee breaks, change our desks or view, goof off, drink on the job, even spend the day in pajamas, and often meet to gossip or share ideas.On the other hand, we bossed ourselves around, set impossible goals, and demanded longer hours than office jobs usually entail. It was the ultimate “flextime”,in that it depended on how flexible we felt each day, given deadlines, distractions, and workaholic crescendos.

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John Doe
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But on Aristotle’s view, the lives of individual human beings are invariably linked together in a social context. In the Peri PoliV he speculated about the origins of the state, described and assessed the relative merits of various types of government, and listed the obligations of the individual citizen.

Aristotle made several efforts to explain how moral conduct contributes to the good life for human agents, including the Eqikh EudaimonhV and the Magna Moralia, but the most complete surviving statement of his views on morality occurs in the Eqikh Nikomacoi

Aristotle made several efforts to explain how moral conduct contributes to the good life for human agents, including the Eqikh EudaimonhV and the Magna Moralia, but the most complete surviving statement of his views on morality occurs in the Eqikh Nikomacoi

Working from home meant we could vary snack and coffee breaks, change our desks or view, goof off, drink on the job, even spend the day in pajamas, and often meet to gossip or share ideas.On the other hand, we bossed ourselves around, set impossible goals, and demanded longer hours than office jobs usually entail. It was the ultimate “flextime”,in that it depended on how flexible we felt each day, given deadlines, distractions, and workaholic crescendos.

Make it your passion

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User generated content in real-time will have multiple touchpoints for offshoring.

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Roll with the punches

Working from home meant we could vary snack and coffee breaks, change our desks or view, goof off, drink on the job, even spend the day in pajamas, and often meet to gossip or share ideas.On the other hand, we bossed ourselves around, set impossible goals, and demanded longer hours than office jobs usually entail. It was the ultimate “flextime”,in that it depended on how flexible we felt each day, given deadlines, distractions, and workaholic crescendos.

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consulting

There’s no denying it. Social Media is part of our everyday life, as consumers, marketers, and social beings.

Whatever the niche is, whether B2B or B2C, one thing is certain—we have to do social media right. The fact is, your target market is in social media, you just have to know where and how to reach them efficiently.

Today we talk about how to get ahead of the game and maximize social media’s full potential to grow your business. Here are several ways to leverage social media to grow your business:

1. Jump in the Social Publishing Bandwagon

The rise of Content Marketing has caused social media networks to build their own publishing platforms. With the success and growth of LinkedIn Pulse, other social media giants have also taken this publishing route. Today, aside from LinkedIn Pulse, we have Twitter Moments and Facebook Instant Articles. And then there’s Medium, which is not really considered a “social network” per se, but have become a content distribution channel that bloggers and brands use to attract bigger audience.

What’s happening here is, these social networks have allowed users to publish full articles on the social media platform, rather than just sharing links. That said, definitely include social publishing in your content strategy this year and see how it works for you!

2. Know Where Your Market Is

You don’t have to be in ALL social media channels. Say, if you have 3 hours to allot to social media in a day, don’t spread those hours thinly across 3-5 different social media channels. Instead, take 1 or 2 channels and focus all of your efforts there.

Here are some quick social media statistics:

  • 90% of Instagram users are below 35 years old.
  • LinkedIn is more widely used by professionals and executives, aged between 30 to 49.
  • YouTube reaches more adults aged 18 to 34 than any single cable TV network.
  • Snapchat is the youngest social network of all. More than six out of 10 Snapchat users are in the 18-to-24 age group.
  • Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. But YouTube, Google+ and LinkedIn drive the most engaged traffic.

You have to begin with understanding who your market is, and then finding which social media network they hang out in. Invest your time and money there.

3. Engage with Social Media Influencers

Adweek claims Influencer Marketing as the next big thing. This is where PR, SEO (link building), Content Marketing and Paid Advertising intersect, and many brands will continue to take on social media influencers to talk about their products and spark conversations with their market.

This is true for both B2C and B2B strategies. In SEO and Content Marketing, we call this “influencer outreach”, where marketers build relationships with subject matter experts for the purpose of creative link building, thought leadership, and networking. With (relatively) little effort to connect with influencers in your niche, you can actually hit a lot of your targets at once.

When engaging with social media influencers, it’s good to take note of the following:

  • Your biggest advocates have the fewest followers (Buffer). A huge following may get you a lot of hearts and likes, sure, but that may not equate to action and engagement. Interestingly, “an analysis of over 1 billion social mentions from the past two years showed that 91 percent of mentions come from people with fewer than 500 followers.” Hmm.
  • Focus on quality content over quantity of reach. “Brands are interested in value, not empty views,” says Frank Narra. This tells us to not be blinded by the number of followers, instead, focus on the credibility of the influencer and his/her ability to create valuable branded content.

 

That said, consider setting budget for influencer outreach this year. Not only is it good for brand reputation and immediate traffic and sales, it can also add value to your organic rankings and visibility long-term.

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audit & taxes

The Art of Effective Communication has been noted as a critical success factor in far too many endeavors to list. In fact, few things may influence your success and your career more than communication – that is to say, your ability to clearly and succinctly articulate your message to your intended audience. As an entrepreneur, employee or parent, you may need to convey important information or persuade a listener to take some action (e.g. “buy my product or service!” or “clean your room!”)

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John Doe

The importance of ‘proper’ communications is often overlooked due to its assumed simplicity. We all believe that we know how to communicate – we’ve been doing it our entire lives. However, if you frequently find yourself party to misunderstandings, disputes, unintended outcomes, or just want to improve your communication skills, this article is for you.

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Categories of Communication:

As illustrated in the previous section, the number of media we may choose to convey our message is both broad and diverse, each having its own set of pros and cons. Recognizing that the communication process generally starts with the sender’s desire to convey some piece of information, it is important to select the most appropriate media for the specific message. Key considerations when selecting the most appropriate media might include the importance, sensitivity and/or complexity of the message itself, the receiver(s) preference, the intended / desired result, etc. Thankfully, our selection can be simplified (to an extent) by identifying three main categories of media at our disposal: Push Communications, Pull Communications, and Interactive Communications.

1. Push Communications

In push communications, it can be confirmed that the message was sent, but not that it was received or understood. This is used when the recipients need information but no immediate response is required (e.g. the message is neither urgent nor sensitive.)

2. Pull Communications

In Pull Communications, the message is made available by the sender. However, the key difference is that the receiver must make a conscious effort to receive it. (e.g. website, bulletin board, this blog, etc.)

Pull communications are ideal when the message to be transmitted is purely informational, does not affect the project, and is neither urgent nor sensitive.

3. Interactive (“2-Way”) Communications

In Interactive Communications (also called “2-Way Communications”), the sender and the receiver are engaged in a dynamic 2-way conversation. (e.g. 1-on-1 discussions, meetings, phone calls, video conferences, etc.)

Interactive communication is the most effective option to ensure the message is received and understood. Interactive communication should be used when an immediate response is required and/or when the communication is sensitive, very important and/or likely to be misinterpreted.

Always keep in mind that communication is not complete until the sender confirms that the listener has received and accurately understood the intended message

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Uncategorized

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1. Types of search queries

Lorem is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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2. Go beyond key words.

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3. Understand your customers.

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The business plan is a critical element to starting a successful business. Why? Because a great plan is the foundation for operations and gives solid reasons as to why the business will be a success. The document needs to be as specific as possible and communicate the company’s vision and mission. It may sound overwhelming, but breaking it down into smaller pieces helps.

Getting Started

Every plan needs to explain why you are going into business. What need, desire or demand are you fulfilling? State the specific problems and list how your company solves those issues. After you – and other people – read the plan, you should be convinced that your idea makes sense. Be as objective as possible and give facts and statistics, if they are available.

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The Financials

This section deals with both cash outlays for initial costs as well as a projection of how much money you anticipate making. No detail is too small or too large to ignore. For instance, if you know you’ll be going through toner cartridges on a regular basis, list them and how much they cost. On the projection side, show the anticipated number of customers or units being sold/produced. The numbers have to make sense for the business to be viable.

Competitive Analysis

Who is your competition? Just how does your company fall into the landscape of those in your industry? These are the questions that need to be answered. List your competitors, what they do and how they do it. Then describe how your idea is different, how you are giving customers more value for their money.

Market Segmentation

Chances are good that you want to target as large a market as possible to build your customer base. Dividing your market in order to conquer it actually works better – and is often more cost effective – than taking a widespread shotgun approach. Look for individuals or businesses that have the need your company fills. Your plan needs to show your primary focus and how that particular segment is different than others. This helps you outline your specific marketing plan.

Risk Mitigation

Challenges are going to happen. Shipments will get lost, suppliers go out of business and natural disasters occur. Have a plan to deal with these issues before they take place and you’ll save yourself from future headaches. Also, it shows people reading your plan that you understand that problems crop up and that you’re ready to handle them.

Your business plan not only helps you solidify your ideas; it can also attract support. Potential investors will appreciate the details, especially when they are backed up with solid documentation. You may also attract people who want to work for you, people that share your vision for the company. Other organizations may want to partner with you, which opens up their established customer base to your business.

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Investment

Innovation is inevitable. Time is just a detail. Early adopters, traditionalists, budget conscious customers…in the end, everybody is a convert when technology improves efficiency.

The Smart Home will happen and home appliances manufacturers must be ambitious and grasp it.

Innovation is inevitable.

As Innovation analysts, we tend to overestimate short-term effects and underestimate long-term ones. We know that the Smart Home phenomenon is poised reach extraordinary popularity: AT Kearney tells us that the market value in 2030 will be around 400 billion US dollars and that it will be representing more than the 40% of the home appliance market. Are consumers ready right now? If yes, what is driving their appetite?

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Appliance manufacturers have a shot at gold, but they’ll need an App.

According to eMarketer, the most important feature that users consider when purchasing a Smart Home device is security. Second, convenience. And who is destined to lead the market? There is no doubt that home appliance manufacturers are the natural candidates to do so. But will they be the only guests at the party? One needs to look not further than Blablacar and Uber for a strong argument to the contrary–neither was launched by automotive brands. Startups have a unique opportunity to make a strong run for industry leadership since they are agile and already capable of a disruptive mentality.

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